Let's be honest. There's not a lot of twenty-somethings with smart phones tweeting their every move with small businesses to run. Likewise, there's not a lot of small business owners with smart phones who have the time or desire to tweet, or instagram, or Facebook, or anything else online. I know it's a conundrum. But if you want to drive potential costumers to your website or place of business it is important & truthfully once you get into it... it's kind of fun. Faceook is the obvious choice to start for any business. If you don't have a page for your business already you should definitely start by putting one together and challenge yourself to update it regularly. This gives the people that know you and your business the best the opportunity to like & share it with their family & friends. Think of it as the digital version of a referral. They can also comment freely on any specials or events you might have going on. I know Facebook for the most part is probably "old hat" at this point but I feel the need to impress upon any business owner the importance of being socially aware online & Facebook is honestly the easiest place to start. In the future I'll cover some lesser known social networking sites that could very well be the difference between 100 views & a 1000 views.
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